Potential car buyers
The car manufacturers are mainly targetting the wealthy indian government and other employees, well connected business owners, professionals with advertisements in the newspapers, magazines and on television.
The car advertisement on television will usually show a good looking couple or group of well off people driving the car and enjoying themselves as only these people can afford to purchase an expensive car, most other indians are only using public transport as they have very less money to spend.
The print ads are more like car brochures , though the content of the ad will vary depending on the advertising agency. Some of the ads are providing comprehensive information, others especially for high end cars like Mercedes benz only have photos.